What’s the worst part of our online shopping experience? We love the convenience of having to shop from the comfort of our home but we absolutely dread the long shipping days. Even the most devoted customers of your brand get put off from the long shipping days. Even if it means waiting for our favorite sterilization products amidst the pandemic. If it takes more than 5 days, we either start forgetting about the excitement or the cognitive dissonance surrounding the product starts to increase. As businesses, it is our job to choose the best shipping company in Labuan but even then, how do we make the shipping experience any better for our customers?
The stress of shipping in the online shopping experience is deeply tied to our psychological processing. To understand why some people act the way we do, we have to crack open our heuristics and thought processes. It is often observed that people would rather pay extra for the convenience of having their items shipped as soon as possible. If not, they want to hear the word “free” for the shipping. Free shipping is highly desired even if it takes a long time to ship. This is how amazon prime has captured the heart of millions. Even though we are paying for the shipping, we are feeling better about our shipping experience because it is noted as “free” with Amazon Prime.
Not everyone can afford to make the shipping completely free for everyone. So else can you do? Here are some things to keep in mind and make shipping a better experience for your consumers!
Giving Proper Delivery Dates And Means To Track
We feel better when we can see a tiny truck moving around on our phone or a plane icon that comes with a tracking application. Again, this is related to our consumer behavior. With the feelings of reassurance that come with a guaranteed date and a proper tracking link/app, we are able to sleep better. Knowing that our goodies are going to arrive soon and it is not money that is wasted. Reassurance is what consumers seek in customers service. We have to give our customers what they need before they even have the chance to ask.
Communication is the key when it comes to soothing uncertainty. Customers are not satisfied when they click on the checkout box in their online transaction. They are satisfied once they receive their good and have them tried on. Keeping your customers up to date with the shipping process will keep them satisfied until they get their hands on the products. Some prefer email updates, while others prefer mobile updates. Give your customers a pool of options and make them feel in charge of the communication!
With considerations to most solutions to shipping, it all boils down to how we communicate with our customers. It is important to be open and transparent but we should also remain positive and cautious to their needs. Good customer service goes a long way in making your customers the happiest people. This not only helps your brand image but also helps you develop a long-term customer base.